The internet is here to stay - and bidders of all ages and backgrounds now use it to locate auctions as well as research merchandise before bidding.

To do the best job for your clients:

1. You must have a 24/7 internet presence where customers can go to contact you or learn about your upcoming sales.
2. You must include internet advertising in your sales promotion budget.

Newspaper advertising has taught wise auctioneers 3 important lessons:

1. More advertising spending does NOT necessarily result in more bidders.
2. You must reach the CORRECT audience. A newspaper circulation of 100,000 does not mean your ad will be seen by 100,000 people! Our 50,000 plus monthly visitors come SEEKING auction information. They are much more likely to take action on a specific ad.
3. Auctioneers have learned that the best promotional method is to use small, inexpensive newspaper ads for merchandise highlights, while the internet should be utilized to provide photos, directions, and greater detail.

Decrease your advertising costs!

Auctioneers usually promote their auctions via classified ads and printed sale bills. With a detailed sale bill on the internet, use less expensive post cards and smaller classified ads which advise the public to go to the web site for more information and photos. I can also email your customers, and even provide you with a free email address. Contact me for details.

We'll save you the frustration, time, and cost of web publishing!

We are a successful, internet based seller of reference books on collectibles, glassware, and antiques. We pioneered selling on the web in 1998 when the general public was barely aware of the internet's existence. We publish hundreds of web pages each month - you can depend on a professional and timely result.

How to get your information to us:

1. Text Information:
You can either send it to us using the U.S. Post office, or send it by e-mail - whichever method you are most comfortable with.

2. Photographs:
Good photos are essential to a successful auction! Send your photos to us in whatever format you are comfortable using. We can post standard Kodak-style photos, digital photos, or even the actual sale bill provided by your printing company.

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